No Logo: Taking Aim at the Brand Bullies is a book by Naomi Klein about the role of brands in multi-national corporations' domination in the era of globalization. The book has four parts: "No Space," concerning the shifts in branding and the growing importance over brand name over actual product, "No Choice" explores the means by which corporations come to dominate the market, "No Jobs" examines corporations' unjust labor practices both within and outside the US, and "No Logo" studies various anti-consumerist movements that have developed during the 1990s.
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